In 2012, Plaza de Toros de Las Ventas recreational and educational Tour – which includes explanations about the [bullfighting] Fiesta, as well as other events, including pedagogical activities aimed at students -, decided to expand its offer and integrate virtual photography to obtain a higher profitability in the management of the Plaza.

Dakota Photos designed an “ad hoc” structure, capable of operating all year round in a multicultural space that combined the Tour, concerts, fairs, the circus season and the bullfighting season, including weekly fights.

To achieve this, we built versatile furniture that was easy to assemble and dismantle, as well as developed a simply to use technology adapted to a completely changeable installation.

Once again, the direct involvement of our staff in the overall management, and especially in the daily management of sales, was central to our success.