Given its experience with other Football Clubs – Futbol Club Barcelona, Sevilla FC, Real Betis Balompié and Real Madrid -, in 2019 Atlético de Madrid hired Dakota Photos to integrate the visitor photography service in the new Museum and Tour of the new Metropolitan Stadium, site of the Champions League final that same year.

We started our activity when the Stadium was still under construction, using a nomadic installation that communicated the different areas through a wireless network and occupying different spots depending on the pace of the works. Once again, we adapted to the environment and the circumstances.

We began a collaboration with the Club to analyse and study how to integrate the photography service into the future Museum in a permanent way. Having noted the great acceptance of our performance by supporters, it was easier for us and our staff to get definitely involved with the Territorio Atleti space.