In 2014, coinciding with the World Cup in Brazil, the “CBF Museu Seleção Brasileira” was inaugurated in the new building of the Brazilian Football Confederation in Rio de Janeiro. The design, creation and setting–up of the museum was carried out by Mediapro, a Barcelona-based international audio-visual group. The absolutely technological and experiential concept of the Museum did not hesitate to incorporate a photography service for visitors with the players who had worn the Brazilian shirt in any of its competitions.

Mediapro bet on Dakota Photos and offered us this new challenge. From Dakota Photos we accepted it and went on to design, structure, manage and exploit this business directly, with the creation of a company joined by Brazilian partners. We advised on the locations of the photography spots, the spaces, the commercial approach, the management of the flow of visitors… We hired, directly on site, the staff necessary for the management of the space. We coordinated with our technological partner, Fujifilm, the acquisition of the necessary technology to develop our activity. We used the telematic elements to remotely configure the equipment purchased. We travelled to Rio for the setting up and inauguration of the Museum, as well as the technical and commercial training of the sales team.